Mercedes Benz North Shore contracted us to create a cinema ad for the Mercedes C63 V8 Biturbo. The output video was to be a 15 second ad which instantly captivated the audience. This itself poses challenges due to the small time frame we had available.
Being a cinema ad, we had the advantage of a good sound system in our favour. As the ad would only ever be viewed in a cinema, we decided the audio for this project would be extremely important given our small window of time, this was key to maximising impact
A monochrome output was used in order to keep continuity between shots as well as to not detract from the impact of the custom audio SFX